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Hugh Allspaugh is an 18-year advertising and direct marketing services agency veteran that specializes in integrated marketing strategy to help organizations grow and manage their brands across all channels for the most effective return on investment.
His vast experience with brands and integrated marketing comes from working with a wide range of corporate clients including Citibank, American Express, GTE, AT&T, Virgin Atlantic Airways and Shell. He has lived and worked for agencies in New York City, London, Los Angeles, Portland, OR and Chicago.
Direct Marketing Management
A direct marketer at heart, Hugh is knowledgeable about how best to achieve a balance of great creative ideas married with measurable results against client objectives. His experience with financial services direct marketing provides expertise in both acquisition and CRM strategies and how to effectively utilize direct marketing tactics and offer configurations.
Channel Management
Hugh’s experience has provided him with a unique perspective on both Consumer and Business-to-Business campaigns where he has lead the integration of broadcast television, print, radio, direct mail, on-line, trade and experience marketing.
Biography
In June of 2005, Hugh decided to leave the agency life to work directly with corporations by starting his own marketing consultancy, Marketing Independence, in order to have a more direct and senior level dialogue and impact with business decision makers. Prior to branching out on his own Hugh gained his extensive direct marketing knowledge and leadership skills from the following positions:
- VP, Group Account Director, Euro RSCG 4D
- Director of Integration, Euro RSCG Tatham Partners
- VP, Business Development and Marketing, Euro RSCG DRTV
- Managing Partner, OgilvyOne Chicago
- Account Director, Ogilvy & Mather Direct London
- Account Manager, Ogilvy & Mather Direct New York
- Account Executive, Grey Direct New York
- Manager of Conference Programs, Direct Marketing Association
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