• Knowledge transfer;
• Skills development;
• Understanding ROI of communication spending;
• Project management
• A-Z Direct Marketing project set-up.
  
  

For each area, bespoke modules will be developed and delivered on site including:

• Basic theory of direct marketing (the rational side Direct marketing strategy from other markets and brands;
• Hands-on workshops and training courses based on local issues and opportunities which build an actionable direct marketing plan with your marketing team (the empirical side);
• Research models and best practices;
• On site, live creative development in art & copyMedia strategy workshop;
• Financial ROI models to monitor performance of communications & investments;
• Financial remuneration strategies and contracts for your 3rd parties;
• Training on project set up and critical path development of direct marketing, e-marketing and CRM programmes;
• Online support & help through our website during one year kick off or running phase of campaigns.
  
  
  

Level of theory, training and coaching

Theory, training and workshops are available on Beginner, Intermediate and Advanced level. Trainings and workshop are suitable for:

• Marketing directors
• Marketing managers
• Product/Brand managers
• Advertising managers
• PR managers