|
|
|
Direct ROI from your Direct Marketing investments. We help you to grow market share by kick starting profitable direct marketing in your market.
Problems we can solve: - Lack of local direct marketing knowledge within company and/or agency;
- HQ not able to deliver support because of understaffing and re-engineering of global/regional marketing departments and likewise the same trend at their appointed agencies;
- Growing pressure on margins because of increased competition and changing legislation (tobacco);
- Media-inefficiency due to fragmentation of mass media (more TV-channels and print titles); Increased customer expectations because of more global interactive media such as internet, e-mailmarketing and DRTV.
- Increasing Global Branding (read: efficiency and cross border templating);
Conclusion: Change in the marketing environment requires a new and more direct approach to customers and prospects in order to protect and grow market share.
We have a broader experience, but have specific knowledge on direct marketing in the following industries: - Finance: Banking, Insurance, Credit-cards;
- Information Technology: Hardware, Software, Telecommunications;
- Transportation: Automotive, Airlines, Travel, Logistics.
|
|