A study online-to-offline shopping behavior...

Fry's and comScore got together to , finding that a third of customers shop online only to go to a bricks and mortar store for purchase. Interestingly almost all shoppers expect the site and store to mutually support this shopping process. 97 percent said they expected a "seamless" experience. 36 percent said they had used the process before, with four out of five of them saying that the experience was good or excellent.

Source: Internet Retailer
Friday, January 21, 2005