Some examples

Please read some examples of our approach and the results for our clients.

A world leading Tobacco Company

For one of the world’s leading Tobacco companies we conducted a full Direct Marketing assessment of the consumer and trade side of the business including an actionable plan to start communication activities. This assignment in one of the largest African markets lasted for 2 months of which we spend one month delivering workshops, presentations and interviews in the market itself.

Results:

- Actionable communication plan to implement initiatives using SMS, events and promotions
- Creation of a database of 50.000 (still growing) loyal customers for regular communication of offers and benefits
- Set up of a well structured Direct Marketing department within the marketing organisation.

Based on the excellent results and our performance we did an assignment for the same company in another large African Market. This assignment consisted of a 3 day Direct Marketing workshop sharing best practices, conducting interactive workshops with on site creative development of communication initiatives.

A 360 degree approach for a large Touroperator in Eastern Europe

For this company we delivered a structured direct marketing plan to grow market share within the corporate travel business. Providing actionable plans for marketing staff at their travel outlets in two markets was the company’s objective. We used a combination of direct mail, internet and events in order to kick start acquisition through personal sales and telemarketing. One of the key items in the strategy was segmentation and targeting in order to reach the right target audience.

Results:

- Acquisition of 1500 new customers over a 6 month period with an average billid business of $ 1000 per customer over a year’s period.
- Creation of a prospect database of 15.000 qualified names for follow up
- Structured and consistent approach in communication and acquistion efforts which provided the brand with a more consistent look and feel in the two markets.

References can by supllied at your request.